Update language in README, etc (#478)

Upate README and CONTRIBUTING files

* README.md: Fix links, update tagline, small fixes

* CONTRIBUTING.md: Update links, make it read better

* index.html: update links, make it read better

Don't know how this factors into issue#459

* CONTRIBUTING.md: remove errant bracket

CONTRIBUTING.md

@@ -2,26 +2,37 @@
 
 ## Introduction
 
-First, thank you for considering contributing to lesspass! It's people like you that make the open source community such a great community! 😊
+First, thank you for considering contributing to LessPass! It's people like you that make the open source community great! 😊
 
-We welcome any type of contribution, not only code. You can help with 
-- **QA**: file bug reports, the more details you can give the better (e.g. screenshots with the console open)
-- **Marketing**: writing blog posts, howto's, printing stickers, ...
-- **Community**: presenting the project at meetups, organizing a dedicated meetup for the local community, ...
-- **Code**: take a look at the [open issues](issues). Even if you can't write code, commenting on them, showing that you care about a given issue matters. It helps us triage them.
-- **Money**: we welcome financial contributions in full transparency on our [open collective](https://opencollective.com/lesspass).
+We welcome any type of contribution, not only code. You can help by...
 
-## Your First Contribution
+- **QA**: filing bug reports; the more details you can give the better (e.g. screenshots with the console open)
+- **Marketing**: writing blog posts and howto's, making videos, updating the wiki, writing documentation, printing stickers, ...
+- **Community**: presenting the project at meetups, organizing a dedicated meetup for the local community, hosting a [hackathon](https://en.wikipedia.org/wiki/Hackathon) for LastPass, ...
+- **Code**: taking a look at the [open issues](issues). Even if you can't write code, commenting on them and showing that you care about a given issue matters. It helps us triage them.
+- **Money**: helping us financially. We welcome financial contributions in full transparency on our [Open Collective page](https://opencollective.com/lesspass).
 
-Working on your first Pull Request? You can learn how from this *free* series, [How to Contribute to an Open Source Project on GitHub](https://egghead.io/series/how-to-contribute-to-an-open-source-project-on-github).
+## Your first contribution
+
+Working on your first Pull Request? You can learn how using this *free* series, [*How to Contribute to an Open Source Project on GitHub*](https://egghead.io/series/how-to-contribute-to-an-open-source-project-on-github).
 
 ## Development
 
 ### Tools
 
-You'll need
- * nodejs
- * yarn
+Before diving in to the code, you'll need these tools installed in your environment:
+
+ * [NodeJS](https://nodejs.org/)
+ * [Yarn](https://yarnpkg.com/)
+
+The mobile apps need:
+
+ * [Gradle](https://developer.android.com/studio/build/) for Android
+ * [Xcode](https://developer.apple.com/xcode/) for iOS
+
+If you are working on the CLI, you will need:
+
+ * [Python 3](https://www.python.org/)
 
 ### Folder architecture
 
@@ -29,7 +40,7 @@ Here a some folders that worth noticing :
  * `package` contains the code for the web version and the browser extension. Development is done with `javascript` and `Vue`.
    * `lesspass-pure` contains the core of `lesspass`. Running `yarn dev` in this folder will run a `lesspass` instance locally.
    * `lesspass-web-extension` contains the code specific for the web extension.
-   * `lesspass-render-password` contains the algorithm to generate passwords
+   * `lesspass-render-password` contains the algorithm to generate passwords.
  * `cli` contains the command line version. Development is done with `python`.
  * `mobile` contains the `android` and `ios` version. Development is done with `javascript` and `react native`.
 
@@ -41,41 +52,42 @@ To run tests, you can run `yarn test` in the root directory or any sub-folder de
 
 ## Submitting code
 
-Any code change should be submitted as a pull request. The description should explain what the code does and give steps to execute it. The pull request should also contain tests.
+Any code change should be submitted as a pull request. The description should explain what the code does and give steps to execute it. The pull request should also contain tests for any new functionality.
 
 ## Code review process
 
 The bigger the pull request, the longer it will take to review and merge. Try to break down large pull requests in smaller chunks that are easier to review and merge.
-It is also always helpful to have some context for your pull request. What was the purpose? Why does it matter to you?
+
+It is also always helpful to have some context for your pull request. What was the purpose? Why does it matter to you? How will it benefit LessPass?
 
 ## Financial contributions
 
-We also welcome financial contributions in full transparency on our [open collective](https://opencollective.com/lesspass).
-Anyone can file an expense. If the expense makes sense for the development of the community, it will be "merged" in the ledger of our open collective by the core contributors and the person who filed the expense will be reimbursed.
+We accept donations, financial backing, and sponsorships via [Open Collective](https://opencollective.com/lesspass).
+
+Anyone can file an expense. If the expense makes sense for the development of the community, it will be "merged" in the ledger of our Open Collective by the core contributors and the person who filed the expense will be reimbursed.
 
 ## Questions
 
-If you have any questions, create an [issue](issue) (protip: do a quick search first to see if someone else didn't ask the same question before!).
-You can also reach us at contact@lesspass.com
+If you have any questions, create an [issue](issue). Protip: do a quick search first to see if someone else has asked the same question before!
+
+You can also reach the core contributors at contact@lesspass.com
 
 ## Credits
 
 ### Contributors
 
-Thank you to all the people who have already contributed to lesspass!
-<a href="graphs/contributors"><img src="https://opencollective.com/lesspass/contributors.svg?width=890" /></a>
-
+Thank you to all the people who have already contributed to LessPass!
+[![Contributors list](https://opencollective.com/lesspass/contributors.svg?width=890)](https://github.com/lesspass/lesspass/graphs/contributors)
 
 ### Backers
 
-Thank you to all our backers! [[Become a backer](https://opencollective.com/lesspass#backer)]
-
-<a href="https://opencollective.com/lesspass#backers" target="_blank"><img src="https://opencollective.com/lesspass/backers.svg?width=890"></a>
+Thank you to all our backers! [Become a backer on Open Collective](https://opencollective.com/lesspass#backer).
 
+<a href="https://opencollective.com/lesspass#backers" target="_blank">![Backers list](https://opencollective.com/lesspass/backers.svg?width=890)</a>
 
 ### Sponsors
 
-Thank you to all our sponsors! (please ask your company to also support this open source project by [becoming a sponsor](https://opencollective.com/lesspass#sponsor))
+Thank you to all our sponsors!
 
 <a href="https://opencollective.com/lesspass/sponsor/0/website" target="_blank"><img src="https://opencollective.com/lesspass/sponsor/0/avatar.svg"></a>
 <a href="https://opencollective.com/lesspass/sponsor/1/website" target="_blank"><img src="https://opencollective.com/lesspass/sponsor/1/avatar.svg"></a>
@@ -88,4 +100,6 @@ Thank you to all our sponsors! (please ask your company to also support this ope
 <a href="https://opencollective.com/lesspass/sponsor/8/website" target="_blank"><img src="https://opencollective.com/lesspass/sponsor/8/avatar.svg"></a>
 <a href="https://opencollective.com/lesspass/sponsor/9/website" target="_blank"><img src="https://opencollective.com/lesspass/sponsor/9/avatar.svg"></a>
 
+Are you a member of a company or organization that might be willing to sponsor LessPass? Please ask them to consider supporting this open source project by [becoming a sponsor](https://opencollective.com/lesspass#sponsor)!
+
 <!-- This `CONTRIBUTING.md` is based on @nayafia's template https://github.com/nayafia/contributing-template -->

README.md

@@ -1,10 +1,10 @@
-[![Build Status](https://travis-ci.org/lesspass/lesspass.svg?branch=master)](https://travis-ci.org/lesspass/lesspass)
+[![Build Status](https://travis-ci.org/lesspass/lesspass.svg?branch=master)](https://travis-ci.org/lesspass/lesspass) [![Backers on Open Collective](https://opencollective.com/lesspass/backers/badge.svg)](CONTRIBUTING.md#backers) [![Sponsors on Open Collective](https://opencollective.com/lesspass/sponsors/badge.svg)](CONTRIBUTING.md#sponsors)
 
 # LessPass
 
-LessPass open source password manager (https://lesspass.com)
+LessPass is an open-source password manager. Generate complex, secure passwords for any website or service, without saving them!
 
-[![Backers on Open Collective](https://opencollective.com/lesspass/backers/badge.svg)](#backers) [![Sponsors on Open Collective](https://opencollective.com/lesspass/sponsors/badge.svg)](#sponsors)
+Visit our website at https://lesspass.com
 
 ## WIP
 
@@ -28,11 +28,11 @@ LessPass open source password manager (https://lesspass.com)
 
 ## CLI
 
-Use pip to install LessPass cli:
+Use `pip` to install LessPass CLI:
 
     python3 -m pip install --user lesspass
 
-Usage
+Usage:
 
     lesspass --help
 
@@ -40,9 +40,9 @@ Usage
 
 This project is licensed under the terms of the GNU GPLv3.
 
-[LessPass mobile](https://github.com/lesspass/lesspass/tree/master/packages/lesspass-mobile) is bi-licensed under both the Mozilla Public License Version 2 as well as the GNU GPLv3.
+[LessPass mobile](https://github.com/lesspass/lesspass/tree/master/mobile) is bi-licensed under both the Mozilla Public License Version 2 as well as the GNU GPLv3.
 
 ## Contributors :heart:
 
-This project exists thanks to all the people who contribute. [[Contribute]](CONTRIBUTING.md).
-<a href="https://github.com/lesspass/lesspass/graphs/contributors"><img src="https://opencollective.com/lesspass/contributors.svg?width=890" /></a>
+This project exists thanks to all of the people who contribute. [You can help too! There are many ways to help make LessPass better.](CONTRIBUTING.md)
+[![Contributors list](https://opencollective.com/lesspass/contributors.svg?width=890)](https://github.com/lesspass/lesspass/graphs/contributors)

packages/lesspass-site/index.html

@@ -231,7 +231,7 @@
             <div class="text-white px-3 pb-3">
               <small>
                 <i class="fa fa-shield" aria-hidden="true"></i> For more
-                security use browser extensions
+                security, <a href="#supported-platforms">install LessPass</a>
               </small>
             </div>
           </div>
@@ -240,7 +240,7 @@
             <p class="lead">
               Stop wasting your time synchronizing your encrypted vault.
               Remember one master password to access your passwords, anywhere,
-              anytime. No sync needed.
+              anytime, from any device. No sync needed.
             </p>
             <p>
               <a
@@ -260,9 +260,9 @@
           <div class="col-12 col-sm-6">
             <h2>Compute your password offline</h2>
             <p class="lead">
-              LessPass computes a unique password using a site, login and a
+              LessPass computes a unique password using a site, login, and a
               master password. You don't need to sync a password vault across
-              every device because LessPass works offline!
+              every device or to the cloud, because LessPass works offline!
             </p>
           </div>
           <div class="col-12 col-sm-6">
@@ -272,8 +272,8 @@
         <div class="row air">
           <div class="col-12 col-sm-4 py-5 feature">
             <p class="lead">
-              Manage complex passwords with LessPass options (only numbers,
-              length, etc...)
+              Manage complex passwords with LessPass options (numbers only,
+              adjust length, etc...)
             </p>
             <img
               src="options.png"
@@ -295,7 +295,7 @@
           <div class="col-12 col-sm-4 py-5 feature">
             <p class="lead">
               Detect an error in your master password without revealing it.
-              Memorize your fingerprint:
+              Your master password has a three icon fingerprint. Try this one:
               <br />
               "<i>I like to eat in this luxury liner</i>".
             </p>
@@ -310,10 +310,11 @@
           <div class="col-12 col-sm-5">
             <h2>Use LessPass Database for complex passwords</h2>
             <p class="lead">
-              We all know sites with stupid password rules. For this kind of
-              site, we created a "connected" version to memorize the options.
-              Sign in, load or save complex password profiles on LessPass
-              Database.
+              We all know sites with stupid password rules. Keep track of
+              them with LessPass Database. Sign in, and load or save
+              complex password profiles to always have your passwords ready.
+              <br />
+              Your passwords are never saved, only the profile is!
             </p>
           </div>
           <div class="col-12 col-sm-7">